Social is central to mobile marketing in India | WARC | The Feed

Social media is the most important marketing activity for mobile in India, both in terms of how many marketers are using it and its priority compared to other advertising types, a new report from WARC and the MMA finds.

In a survey of marketing professionals, 86% of respondents said they use social in their marketing, and, of those, 51% said it was their biggest priority.

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