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17 September 2021
Social-first marketing: A new framework for effective brand-building strategies
Brand equity & strengthSocial media planning & buying
The pandemic changed how millions of people used social media, from being a fun distraction to a necessary channel for connection, and marketers are responding accordingly; We Are Social Singapore has devised a new framework for social campaigns with brand building at their heart.
Why it matters
A practical framework to help marketers adopt a longer-term view on how to use social media successfully to build brands involves an emotional connection that requires focusing on culture.