Social-first marketing: A new framework for effective brand-building strategies | WARC | The Feed

The pandemic changed how millions of people used social media, from being a fun distraction to a necessary channel for connection, and marketers are responding accordingly; We Are Social Singapore has devised a new framework for social campaigns with brand building at their heart.

Why it matters

A practical framework to help marketers adopt a longer-term view on how to use social media successfully to build brands involves an emotional connection that requires focusing on culture.

Takeaways