Social commerce: Where online shopping meets the friendly offline experience | WARC | The Feed

Social commerce is one of the most powerful tools for generating a purchase action and it doesn’t have to come from a paid ad or an obvious buy here space; Ogilvy’s Andreanna Leclerc explains what social commerce entails and how brands can leverage it effectively.

Why it matters

Social commerce is defined as social and online media that support social interactions and user communication during the online buying and selling process. As the lines between social, commerce and messaging continue to blur, there are opportunities for online retailers.