Amid the increasing use of social platforms to buy and sell products and services, Essence’s Aniket Basu examines the opportunities across social commerce platforms in Singapore.

Why it matters

As the potential for social commerce grows and both big brands and micro merchants explore the space, they should note that seamlessness is an imperative and establish a multi-channel presence to ensure high brand visibility and interact with consumers along the non-linear purchase journey.

Takeaways

• Consumers are not just driven by price but also factors such as promotions and discounts, ratings and reviews.
• Social commerce is replicating the seamless experience of...