Small towns, big opportunity: How India’s brands can reach new consumers | WARC | The Feed
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Small towns, big opportunity: How India’s brands can reach new consumers
New brands in India will be built and scaled up through e-commerce and social commerce but marketers must first go regional with their content to reach consumers in Tier 2 cities.
Why it matters
With small towns set to drive the next phase of growth in India’s e-retail market, it is important for brands to make product information in the local language available to online shoppers.
Takeaways
- Fifty-three percent of non-metro internet users prefer local content on social media and 90% of video consumption is in local languages.
- Brands need to use mobile videos, chat and social media apps to...
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