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Small towns, big opportunity: How India’s brands can reach new consumers | WARC | The Feed

Small towns, big opportunity: How India’s brands can reach new consumers
11 March 2022
Small towns, big opportunity: How India’s brands can reach new consumers
Local communities E-commerce & mobile retail Online retail

New brands in India will be built and scaled up through e-commerce and social commerce but marketers must first go regional with their content to reach consumers in Tier 2 cities.

Why it matters

With small towns set to drive the next phase of growth in India’s e-retail market, it is important for brands to make product information in the local language available to online shoppers.

Takeaways

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