Small brands can build ecosystems too | WARC | The Feed

While some of the biggest brands in the world are successful ecosystems with big marketing budgets to match – think Nike, Apple, Amazon, LEGO – that doesn’t mean that smaller brands (and budgets) can’t take an ecosystem approach.

Why it matters

If businesses take a digital-first approach to ecosystem brand development, suddenly the possibilities become immense and within the reach of budgets of almost any kind of business – not just giants like Apple or Nike.