Backslash, the cultural intelligence unit of TBWA\Worldwide, has released its 2021 Edges report, outlining 40 meaningful cultural shifts that have the scale and longevity to propel a brand toward a greater share of the future.

Why It Matters

To find a pathway to growth in today’s world, it has never been more important to spend time observing and disentangling the macro cultural shifts taking place across the globe that will undoubtedly have implications – but also provide unique opportunities – for business, industry, and society.

Six shifts pertinent to recent worldwide news:

• Body Debates:Decisions related to whether or not...