Singles Day sales records broken again | WARC | The Feed
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Singles Day sales records broken again
Event tie-ins E-commerce & mobile retail Greater China
Singles Day sales on Chinese e-commerce giant Alibaba’s platforms were up again from last year, but growth was slower than at any time since the event began back in 2009.
By the numbers
- Alibaba said sales on its platforms grew by 8.5% to 540bn yuan ($84.5bn); in contrast 2020 saw a 26% year-on-year increase.
- Rival e-commerce retailer JD.com reported transaction volume of 349bn yuan ($54.1bn), up 29% on 2020.
- Young millennials and Gen-Z made more purchases than ever: more than 45% of Alibaba’s shoppers were born after 1990, while the number of those born after 2000 grew 25%.
- Users from lower-tier markets accounted for 77% of all users for JD’s Singles Day Grand Promotion.
- Alibaba claims its green logistics push during this year’s event helped reduce carbon emissions by 18,000 tons compared to the previous year.
- JD.com cited the use of new energy vehicles, solar power systems and recyclable packages in helping reduce carbon emissions by 26,000 tons.
Sourced from Alizila, JD.com [Image: Alibaba]
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