Singles Day sales records broken again | WARC | The Feed

Singles Day sales records broken again

Singles Day sales on Chinese e-commerce giant Alibaba’s platforms were up again from last year, but growth was slower than at any time since the event began back in 2009.

By the numbers

• Alibaba said sales on its platforms grew by 8.5% to 540bn yuan ($84.5bn); in contrast 2020 saw a 26% year-on-year increase.
• Rival e-commerce retailer JD.com reported transaction volume of 349bn yuan ($54.1bn), up 29% on 2020.
• Young millennials and Gen-Z made more purchases than ever: more than 45% of Alibaba’s shoppers were born after 1990, while the number of those born after 2000 grew 25%. 
• Users from lower-tier markets accounted for 77% of all users for JD’s Singles Day Grand Promotion.

Thinking greener 

• Alibaba claims its green logistics push during this year’s event helped reduce carbon emissions by 18,000 tons compared to the previous year.
• JD.com cited the use of new energy vehicles, solar power systems and recyclable packages in helping reduce carbon emissions by 26,000 tons. 

Sourced from Alizila, JD.com [Image: Alibaba]