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22 July 2021
Single platform attribution: helping brands to manage walled-garden investment
Data analysisData protection & privacyEconometric modelling
For many advertisers, digital media budgets are dominated by one or more digital platforms, but those brands can fine-tune performance by using ‘single platform attribution’ techniques.
Why it matters
With marketers under pressure to deliver short-term results, many feel dependent on the performance ad tools offered by Google, Amazon, Facebook etc. While cross-platform attribution is all but impossible, brands can ensure spend within each platform is working as hard as possible.