Single platform attribution: helping brands to manage walled-garden investment | WARC | The Feed

For many advertisers, digital media budgets are dominated by one or more digital platforms, but those brands can fine-tune performance by using ‘single platform attribution’ techniques.

Why it matters

With marketers under pressure to deliver short-term results, many feel dependent on the performance ad tools offered by Google, Amazon, Facebook etc. While cross-platform attribution is all but impossible, brands can ensure spend within each platform is working as hard as possible.

How it works