Singapore's shifting shopping habits

Singaporean shoppers are increasingly attuned to the quality of their online experiences, according to new data from online ad firm Criteo.

Why it matters

A survey of 1,000 Singporean consumers highlights the points of friction that buyers like, remember, or dislike.

What you need to know

• Online and offline shopping are closer than ever. In 2021, 86% of respondents made a purchase through an app while 85% browsed online before buying in store.
• Most shoppers click on ads while online, and buy products recommended to them in ads, especially for Gen Z (77%) and Millennial (79%) shoppers.
• More shoppers will leave a positive review about a good customer experience (77%). The converse has also been reported, with 52% leaving a negative review after a negative customer experience

What draws shoppers

Bargains are still the main draw for most (96%) respondents, but increasingly free shipping (95%), a good range of products available on the platform (94%), high-quality product images (93%) and a quick and easy check out process (93%), are growing in importance.

Search

Sixty-three percent of shoppers in Singapore say they would search directly on a retailer or brand’s website if they know the item they are looking to purchase, and 57% said that this would be their first place to search if they know the type of item they want to purchase.

Sourced from Criteo [Image:Pexels]