Digital outdoor (DOOH) advertising spend in Malaysia has seen double-digit growth in recent years but it was static formats that performed better in 2020, according to data from AIMS Research.
Why it matters
Digital formats are expected to drive the medium's growth in the future as it offers advertisers greater targeting. However, static outdoor advertising attracts more investment in Malaysia and saw a softer rate of decline in 2020. When the coronavirus outbreak first hit, advertisers were quick to turn off their DOOH investment.