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21 March 2022
Shoppers seek treats and rewards in tough times
Money & financePurchase behaviourRetail industry (general)
The pandemic and the increasingly adverse macroeconomic environment are leading to economic polarisation and retailers will need to devise new strategies to tackle the difficult times ahead.
Why it matters
As the rich get richer and the poor get poorer, retailers should avoid falling into the trap of simply focusing their efforts on one or the other group. Even those who feel worse off than before will still want to treat themselves as and when they can.