Home
The Feed
Your selections:
Shoppable video can help reduce e-commerce friction | WARC | The Feed
You didn’t return any results. Please clear your filters.

18 January 2021
Shoppable video can help reduce e-commerce friction
Shopper research & insight
Direct to consumer (D2C)
E-commerce & mobile retail
Shoppable video – technology which allows consumers to buy featured products within an online video with only a click or swipe – may help marketers to solve the problem of abandoned shopping carts, according to OneDash CEO and Founder Rayhan Perera.
Why it mattersConsumers have little tolerance for friction in online shopping: 69% of e-commerce buys go uncompleted, according to Baymard Institute. By providing a faster route from inspiration to checkout, shoppable video can help marketers tackle this challenge.
Email this content