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18 January 2021
Shoppable video can help reduce e-commerce friction
Shopper research & insightDirect to consumer (D2C)E-commerce & mobile retail
Shoppable video – technology which allows consumers to buy featured products within an online video with only a click or swipe – may help marketers to solve the problem of abandoned shopping carts, according to OneDash CEO and Founder Rayhan Perera.
Why it matters
Consumers have little tolerance for friction in online shopping: 69% of e-commerce buys go uncompleted, according to Baymard Institute. By providing a faster route from inspiration to checkout, shoppable video can help marketers tackle this challenge.