Shopify, Walmart and Pinduoduo were the quickest growing e-commerce companies last year while Alibaba and Amazon continue to dominate in first and second place, respectively, according to a UN analysis of company reports.

Why it matters

$900bn more was spent at online retailers last year, and e-commerce growth is expected this year as well.

However, as offline retail recovers in markets easing COVID-19 restrictions, there is likely to be some challenge to e-commerce pure players in future. As a result, online platforms are investing in new opportunities that include shoppable media, subscriptions and greater levels of convenience.

Takeaways

• Shopify...