Shiseido innovates in consumer engagement | WARC | The Feed
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Shiseido innovates in consumer engagement
With the consumer journey constantly facing disruption, Shiseido is always testing and expanding the use of new channels in order to keep up – an example that other brands can emulate to transform consumer relationships.
Why it matters
To build loyalty among younger and increasingly sophisticated next-generation customers, brands must continually innovate their consumer engagement efforts to connect with and unify them.
Takeaways
- The use of virtual humans is a revenue generator, with such virtual influences garnering more engagement than actual humans.
- As engagement pivots to connect with consumers, the shift must move alongside emerging technologies transforming commerce.
- Social commerce...
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