Shifting perspectives on influencer marketing across the funnel | WARC | The Feed
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Shifting perspectives on influencer marketing across the funnel
Aligning marketers and influencers – new research co-authored by WARC and impact.com – offers an analysis of influencer marketing, exploring how both sides agree and disagree in their perspectives on how to create truly effective partnerships.
Why it matters
Changes in technology, consumer behaviour and online shopping – mainly brought about by the pandemic – have had a nuanced impact on the buyer journey. The marketing funnel has changed as consumers are adapting how they discover brands and how they decide what to buy. It’s here that the trust, authenticity and engagement with consumers which influencers can offer, provide...
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