Shifting perspectives on influencer marketing across the funnel | WARC | The Feed
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23 August 2022
Shifting perspectives on influencer marketing across the funnel
Influencers, KOLs Brand trust Strategy
Aligning marketers and influencers – new research co-authored by WARC and impact.com – offers an analysis of influencer marketing, exploring how both sides agree and disagree in their perspectives on how to create truly effective partnerships.
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