Brands targeting the global audience of nearly 500 million esports fans should focus their investments on a specific suite of media channels, according to a new WARC exclusive.
Why it matters
All esports fans are gamers but not all gamers are esports fans. While casual and competitive gaming are closely related, there is a distinction between advertising to gamers who watch others compete at online games (esports fans), and those who do not.
The esports marketing mix