Seven channels for brands to reach esports audiences | WARC | The Feed
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Seven channels for brands to reach esports audiences
Brands targeting the global audience of nearly 500 million esports fans should focus their investments on a specific suite of media channels, according to a new WARC exclusive.
Why it matters
All esports fans are gamers but not all gamers are esports fans. While casual and competitive gaming are closely related, there is a distinction between advertising to gamers who watch others compete at online games (esports fans), and those who do not.
The esports marketing mix
- Advertising: Running ads on game-based media and live streaming platforms like Twitch, YouTube and Facebook.
- Content: Global automotive brand BMW created...
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