Seven channels for brands to reach esports audiences | WARC | The Feed

Brands targeting the global audience of nearly 500 million esports fans should focus their investments on a specific suite of media channels, according to a new WARC exclusive.

Why it matters

All esports fans are gamers but not all gamers are esports fans. While casual and competitive gaming are closely related, there is a distinction between advertising to gamers who watch others compete at online games (esports fans), and those who do not.

The esports marketing mix