SEO + SEM: The best of both worlds for Indonesian consumer brands | WARC | The Feed
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SEO + SEM: The best of both worlds for Indonesian consumer brands
Combining search engine optimisation (SEO) and search engine marketing (SEM) can drive superior conversion and high-quality traffic to deliver tangible results for brands, according to Aldila Septiadi, country lead consultant at data and artificial intelligence company ADA.
Why it matters
Instead of choosing SEO over SEM, marketers should utilise both as they are essential tools that need to be coordinated in order to get the maximum value from online searches. One way of looking at the connection between the two is that if SEO is the destination, then SEM is the bridge that leads you there.
Takeaways
- For an effective...
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