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16 March 2022
Sensitivity is key for marketing promotions in a cost-of-living crisis
Brand managementMarketing in a recessionUnited Kingdom
In a time when economic pressures are likely to see consumers cutting back discretionary spend, brands will need to be sensitive about promotion.
According to audience experience agency Yonder Media’s Jamie Kenyon and Louise Martell, brands hold positions of responsibility in society and should use advertising budgets and messaging to reassure, inform and help consumers navigate the day-to-day economic challenges.