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20 October 2021
Self-care and the grocery run: What CPG brands in SEA should take note of
Health & well-beingSocial media audiencesAsia (general region)
Amid the pandemic, Twitter’s Martyn U’ren says self-care is emerging as a key trend in Twitter conversations throughout Southeast Asia and influencing daily purchases.
Why it matters
In these uncertain times, retrospectively reacting to trends is no longer enough and to keep the finger on the pulse, brands have to go to the grassroots and engage with their communities in real time to understand where sentiment is moving, and how to best support their consumers.