As data clean rooms gain popularity, those that are able to provide value, seamless access to data, and a focus on regulatory compliance are vital for brands looking to accelerate ROI and find alternatives to third-party cookies.

Data clean rooms are a safe and neutral space for all parties to collaborate without any stakeholder gaining access to another’s customer data. As a secure and privacy-first platform, they enable marketers to better plan, activate, personalise and measure all their campaigns.

Some data clean rooms emphasise omnichannel scale and reach, while others promote best-in-class analytics or integrated media solutions....