Selecting a best-in-class data clean room | WARC | The Feed
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Selecting a best-in-class data clean room
As data clean rooms gain popularity, those that are able to provide value, seamless access to data, and a focus on regulatory compliance are vital for brands looking to accelerate ROI and find alternatives to third-party cookies.
Why it mattersData clean rooms are a safe and neutral space for all parties to collaborate without any stakeholder gaining access to another’s customer data. As a secure and privacy-first platform, they enable marketers to better plan, activate, personalise and measure all their campaigns.
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