SEA’s people-powered media landscape: What brands have to watch out for | WARC | The Feed

The media landscape in Southeast Asia differs from the wider APAC region in that it’s people-powered – a nuance that has many implications for brands, say two UM strategists.

Why it matters

As the empowerment of people through technology drives Southeast Asia’s media landscape, emerging trends like a redefined prime time and the rise of influencers require brands to look at how people navigate platforms in order to minimise the threat of negative information.

Takeaways