Search and social platforms account for over two-fifths (44%) of digital publishers' page views, according to a WARC Data analysis of data from content intelligence platform Chartbeat.

Why it matters

Government regulators, like in Australia and the European Union, are investigating whether digital publishers need greater power to combat dominant tech platforms like Facebook and Google. This data adds further evidence to the importance of these online platforms in delivering audiences, and ultimately revenue, to publishers.

Takeaways

• Digital publishers are shifting away from advertising partly because of the dominance of Google and Facebook – the two...