Search and social are most popular for brand research in China | WARC | The Feed
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Search and social are most popular for brand research in China
Search and social are the most used online sources when looking for information about brands, products or services, according to survey data from GWI analysed in WARC's latest Spotlight China report on 'new retail' and omnichannel journey strategies.
Why it matters
Four different sources are used by one-third of consumers to look up information on brands; there is no dominant channel, indicating that multiple channels are used to confirm a consumer’s choice. As a result, brands should try to deliver a seamless customer experience across channels as inconsistent reviews can have a negative impact on sales....
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