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Daily effectiveness insights, curated by WARC's editors.

Search and social are most popular for brand research in China
02 November 2021
Search and social are most popular for brand research in China
Consumer sentiment Digital media consumption Mobile audiences

Search and social are the most used online sources when looking for information about brands, products or services, according to survey data from GWI analysed in WARC's latest Spotlight China report on 'new retail' and omnichannel journey strategies.

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