Seamless O2O integration and new retail models in fashion | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

Seamless O2O integration and new retail models in fashion
Creative Capital China’s Gianvito D'Onghia and Tanguy Laurent examine how offline to online ecosystems are being built at every level of the fashion industry’s retail marketing chain in China.
Why it matters
To build a solid brand requires both an experiential physical store and an integrated online retail system, and by integrating online and offline, brands can understand consumer demand and achieve a seamless retail experience.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content