Seamless O2O integration and new retail models in fashion | WARC | The Feed
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Seamless O2O integration and new retail models in fashion
Creative Capital China’s Gianvito D'Onghia and Tanguy Laurent examine how offline to online ecosystems are being built at every level of the fashion industry’s retail marketing chain in China.
Why it matters
To build a solid brand requires both an experiential physical store and an integrated online retail system, and by integrating online and offline, brands can understand consumer demand and achieve a seamless retail experience.
Takeaways
- Burberry partnered Tencent to launch a luxury concept store in Shenzhen that focuses on social media interactions.
- Nike’s House of Innovation is designed to react and evolve, influencing its...
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