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01 November 2021
Seamless O2O integration and new retail models in fashion
Evolution of retailOmnichannel retailClothing & fashion retail
Creative Capital China’s Gianvito D'Onghia and Tanguy Laurent examine how offline to online ecosystems are being built at every level of the fashion industry’s retail marketing chain in China.
Why it matters
To build a solid brand requires both an experiential physical store and an integrated online retail system, and by integrating online and offline, brands can understand consumer demand and achieve a seamless retail experience.