SEA digital marketing: The importance of audience segmentation | WARC | The Feed
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SEA digital marketing: The importance of audience segmentation
Integrated digital marketing company ADA’s head of data analytics Simon Samuel examines the digital marketing landscape in Southeast Asia and looks at how to apply the relevant audience segmentation with the different sources of data available.
Why it matters
With digital marketers under pressure to do more with less, the application of an effective marketing strategy to improve key marketing performance metrics is required, and this is where audience segmentation can narrow the target range and bring down the overall cost of the campaign.
Takeaways
- Audience segmentation groups consumer profiles based on shared characteristics that make them more likely to...
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