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SEA digital marketing: The importance of audience segmentation | WARC | The Feed

SEA digital marketing: The importance of audience segmentation
08 December 2021
SEA digital marketing: The importance of audience segmentation
Data-driven marketing Using customer data Asia (general region)

Integrated digital marketing company ADA’s head of data analytics Simon Samuel examines the digital marketing landscape in Southeast Asia and looks at how to apply the relevant audience segmentation with the different sources of data available.

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