SEA brands and the new Muslim consumer’s urban lifestyle | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

SEA brands and the new Muslim consumer’s urban lifestyle
Southeast Asia appears to be leading the Muslim world when it comes to innovation in halal products and services, with Wunderman Thompson’s Chen May Yee looking at how brands approach multicultural marketing for the new Muslim consumer.
Why it matters
The new Muslim consumer is looking for a halal lifestyle but the definition of halal continues to evolve, and brands have to adjust local approaches while seizing the opportunity to champion women by avoiding stereotypes and tokenism.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content