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23 August 2021
Rural India is not a monolith: Marketing in a post-pandemic world
Consumer sentimentLocal communitiesIndia
With rural India more confident about the future, DDB Mudra’s Anand Murty says rural consumer sentiment is leading the charge post-second wave.
Why it matters
Rural India is not a monolith and while the growth story looks promising, the optimistic growth narrative needs to be nuanced, with open teaming as well as constant dialogue with experts and entrepreneurs from different fields being key in helping marketers understand the pulse of rural.