Roku ad revenue doubles as video streaming heats up | WARC | The Feed

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07 May 2021

Roku ad revenue doubles as video streaming heats up

Online video audiences Video on demand TV & Connected TV audiences

Video streaming company Roku saw its advertising revenue double to reach $467m in the first three months of 2021, according to the latest company reports.

Why it matters

Digital video is becoming more popular, with two-fifths of online consumers now having an internet-connected TV, and this is eroding linear video activity. WARC Data's latest figures suggest linear TV advertising has fallen $47bn globally over the last five years, while online video has grown $39bn.

Takeaways

Advertising revenue grew 101% year on year in Q1 2021, the quickest rate of growth in three years for Roku.
Connected TV now...

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