ROI figures vary by sector | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

ROI figures vary by sector
ROI variation between categories is evident according to to the latest data from WARC’s ROI Benchmark. The report is based on 1,063 WARC case studies from around the world since the year 2000 that include ROI (profit or revenue) data.
Why it matters
Breaking down median and profit ROI figures through a sector lens allows deeper analysis of the data itself. For example, campaigns from the automotive sector have the highest median revenue return, at 8.04. However, the median profit ROI for auto campaigns is lower than the all-sector average.
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content