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09 November 2022
Roblox ads will sink or swim on experience
Marketing to childrenMetaverse
Brands are understandably excited by the prospect of advertising on Roblox – it helps them to engage with hard-to-reach Gen Z audiences, and appears to bring the much-vaunted prospect of metaverse marketing one step closer to reality – but poor-quality ads may compromise the experience that makes Roblox so popular in the fi