Home
The Feed
Your selections:
Roadside billboards are most memorable OOH ad format | WARC | The Feed
You didn’t return any results. Please clear your filters.

15 March 2022
Roadside billboards are most memorable OOH ad format
Purchase behaviour
Outdoor & out of home audiences
Outdoor & out of home effectiveness
Out-of-home brand discovery has recovered from its pandemic downturn, with roadside billboards being the most memorable format, according to data from target audience company GWI.
In Q4 2021, 16.4% of internet users said they discover new brands or products via ads on billboards or posters. This is above the level reported throughout 2020 and in line with pre-pandemic levels.
Why it matters
Email this content