Roadside billboards are most memorable OOH ad format | WARC | The Feed

Out-of-home brand discovery has recovered from its pandemic downturn, with roadside billboards being the most memorable format, according to data from target audience company GWI.

In Q4 2021, 16.4% of internet users said they discover new brands or products via ads on billboards or posters. This is above the level reported throughout 2020 and in line with pre-pandemic levels.

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