Home The Feed
Your selections:

Roadside billboards are most memorable OOH ad format | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

Roadside billboards are most memorable OOH ad format
15 March 2022
Roadside billboards are most memorable OOH ad format
Purchase behaviour Outdoor & out of home audiences Outdoor & out of home effectiveness

Out-of-home brand discovery has recovered from its pandemic downturn, with roadside billboards being the most memorable format, according to data from target audience company GWI.

In Q4 2021, 16.4% of internet users said they discover new brands or products via ads on billboards or posters. This is above the level reported throughout 2020 and in line with pre-pandemic levels.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in