Rising ad prices boost Facebook revenue to new high | WARC | The Feed
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Rising ad prices boost Facebook revenue to new high
The average price of advertising on Facebook-owned platforms has risen 47% and this has helped the company's advertising revenue to a new high of $28.6bn, according to the latest company reports.
Why it matters
Rising ad prices are expected to fuel Facebook advertising revenue growth in the second half of 2021, though challenges remain. The company said it expected advertising growth to decelerate in the third and fourth quarters of 2021, in part because of the recent launch of iOS 14.5 limiting the potential of ad targeting – just a quarter of Apple users with iOS 14 have allowed...
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