Rightmove, a leading real estate search portal in the UK, is leaning into digital innovation to stamp its brand on every part of the often-fraught journey of buying or renting a home.

Why it matters

The moving process can often feel opaque, stressful and decidedly unmodern. The path to purchase for what is usually a buyer’s biggest ever purchase is ripe for digital disruption with a focus on smooth customer experience.

The company is levelling up its online services as traffic to the Rightmove website increased nearly 60% during the COVID pandemic, according to its CEO. 

“We are in a...