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13 June 2022
Rethinking value for lower-income consumers
Money & financeLow-income consumersMarketing in a recession
As high inflation takes its toll on household budgets, brands need to think carefully about how they serve consumers feeling the cost-of-living squeeze the most.
The recent COVID-19 pandemic saw a pronounced shift towards frugality, with renewed consciousness of personal finances, budgets and spending priorities. This has been compounded by the cost-of-living crisis, writes Ben Sillence, director of strategy at Lewis Moberly, in an exclusive article for WARC.