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Retailers planning to spend more on Facebook and Twitter advertising in 2021 | WARC | The Feed

Retailers planning to spend more on Facebook and Twitter advertising in 2021
05 April 2021
Retailers planning to spend more on Facebook and Twitter advertising in 2021
Retail industry (general) Social media planning & buying Facebook

Facebook and Twitter are the top social media platforms that retail companies plan to increase their advertising spend on, according to research from social advertising company Smartly.io and research company WBR Insights. However, there is a potential missed opportunity to use more video-based social platforms like TikTok and Snapchat.

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