Consumers haven’t abandoned physical stores, even as COVID-19 has accelerated an existing shift towards online shopping, but contemplating a return to normal shouldn’t be on the cards, according to OC&C Strategy Consultants.

Why it matters

Retailers need to take advantage of the opportunities – both operational and conceptual – that have arisen during the pandemic and bridge both channels in new ways.

Takeaways

• The past year’s sudden shift to online shopping means that a tipping point is fast approaching in many markets; retail businesses there face an existential challenge if they don’t rapidly adapt their business models.
• Digital...