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Retail media networks can help challenger brands compete | WARC | The Feed
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10 November 2022
Retail media networks can help challenger brands compete
Challenger brands
Retail media
Strategy
Retail media networks (RMNs) – the systems through which retailers share first-party data with advertisers – are an excellent opportunity for challenger brands with smaller media budgets to tie digital exposure to online and offline sales without needing a bespoke third-party research study.
Why it matters
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