Retail media networks can help challenger brands compete | WARC | The Feed
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Retail media networks can help challenger brands compete
Retail media networks (RMNs) – the systems through which retailers share first-party data with advertisers – are an excellent opportunity for challenger brands with smaller media budgets to tie digital exposure to online and offline sales without needing a bespoke third-party research study.
Why it matters
RMNs are a hot topic in targeting right now, and can have a high impact on multiple elements of a campaign, such as audience targeting, media mix and creative treatments. To prioritize ROAS, brands must perform their due diligence to ascertain which RMN best suits their business goals.
Takeaways
- RMNs allow advertisers access...
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