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Retail media: How it will shape APAC’s marketing landscape
23 December 2022
Retail media: How it will shape APAC’s marketing landscape
Digital media planning & buying Retail media Asia (general region)

Across Southeast Asia, retail media is starting to fill brands’ needs in reach and engagement, with even non-endemic brands getting into this area as they make increased use of shopping data to build audience personas.

Why it matters

Retail media is growing and satisfying the requirements for brand reach and engagement, thanks to a combination of the explosion in OTT and connected TV, the loss of third-party identifiers, and the digitisation of stores. 

Takeaways

  • Retail media will grow by over 60% from 2022 to become a US$160bn market by 2027, accordiong to Carousell Media Group.
  • Retail media networks let brands...

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