Retail media ad costs rise 21% to new high | WARC | The Feed

The cost of retail media advertising has risen by 21% over the past year to reach a new high of $1.04 per click, according to data from digital advertising company Skai.

Why it matters

This comes as demand from brands to advertise on e-commerce platforms continues to rise rapidly – retail media adspend grew by 45% in Q3 2021, quicker than the growth in social media (26%) and search (32%) advertising.