In the ongoing battle between between the instant results of performance marketing and the longer-term effects of brand marketing, there are some ways that marketers can ensure “brand” gets the respect it deserves, according to the marketing chiefs of Experian, The Wall Street Journal and Allied World Insurance.

Why it matters

It is critical that marketers determine the right allocation of budget because if they don’t spend enough on brand, then performance marketing will become less effective over time.

Takeaways

• Most of the work that The Wall Street Journaldoes with clients across the region relates in...