Research reveals the importance of word sequencing | WARC | The Feed
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Research reveals the importance of word sequencing
Prostate Cancer UK used research and discourse analysis to come up with a powerful six-week campaign supported by the NHS, leading to a huge uptick in men being screened for prostate cancer and many lives potentially saved.
Why it matters
When referrals for prostate cancer plummeted during the pandemic, putting many men potentially at risk of leaving cancer undetected, Prostate Cancer UK had to come up with the right message to drive action, without causing panic or overwhelming the health service. An extensive study demonstrated not only that language is extremely powerful, but the way in which the message is...
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