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Research on Australian youth: Gen Z/Gen Y myths debunked | WARC | The Feed

Research on Australian youth: Gen Z/Gen Y myths debunked
14 October 2021
Research on Australian youth: Gen Z/Gen Y myths debunked
Gen Z lifestyles & attitudes Marketing to Gen Z Marketing to millennials

The post-pandemic perception of the world and their country is changing for young Australians as it diverges from global trends, according to Junkee Media’s youth research.

Why it matters

To connect with younger Australians, brands need to identify their values, interests and behaviours, while breaking stereotypes associated with Gen Z/Gen Y and focusing instead on what drives both generations.

Takeaways

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