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14 October 2021
Research on Australian youth: Gen Z/Gen Y myths debunked
Gen Z lifestyles & attitudesMarketing to Gen ZMarketing to youth
The post-pandemic perception of the world and their country is changing for young Australians as it diverges from global trends, according to Junkee Media’s youth research.
Why it matters
To connect with younger Australians, brands need to identify their values, interests and behaviours, while breaking stereotypes associated with Gen Z/Gen Y and focusing instead on what drives both generations.