The post-pandemic perception of the world and their country is changing for young Australians as it diverges from global trends, according to Junkee Media’s youth research.

Why it matters

To connect with younger Australians, brands need to identify their values, interests and behaviours, while breaking stereotypes associated with Gen Z/Gen Y and focusing instead on what drives both generations.

Takeaways

• Generational warfare between Gen Z and millennials is a myth – both want brands to support causes they believe in.
• The COVID-19 pandemic has led Australian youth to look inwards and prioritise their life choices.
• People are taking more time...