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Research finds brands and agencies need to work at retaining BIPOC employees
23 December 2021
Research finds brands and agencies need to work at retaining BIPOC employees
Diverse hiring practices Talent, skills, HR

Research from agency VMLY&R looked to understand why BIPOC (Black, indigenous and people of colour) employees are both leaving, and staying in, advertising. It found that brands and agencies should do a better job of setting employees from diverse backgrounds up for success.

Why it matters

Companies in marketing are well-intentioned regarding diversity, equity and inclusion, but without focusing on their internal systems, they will have trouble retaining a diverse range of employees.

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