Research finds brands and agencies need to work at retaining BIPOC employees | WARC | The Feed

Research from agency VMLY&R looked to understand why BIPOC (Black, indigenous and people of colour) employees are both leaving, and staying in, advertising. It found that brands and agencies should do a better job of setting employees from diverse backgrounds up for success.

Why it matters

Companies in marketing are well-intentioned regarding diversity, equity and inclusion, but without focusing on their internal systems, they will have trouble retaining a diverse range of employees.