Research decodes how to talk sustainability with consumers | WARC | The Feed
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Research decodes how to talk sustainability with consumers
Research from global measurement firm MetrixLab found online conversations about carbon emissions have increased by 38%, signaling growing consumer interest in environmental issues, sustainability and the need for change.
Why it matters
As consumers show more interest in the environment and adopt more environmentally friendly behaviors, brands may benefit from a deeper understanding of their consumers’ expectations regarding their sustainability initiatives and attitudes around sustainability topics.
Takeaways
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