As the ‘front page of the internet’ pushes into the advertising space, Reddit emphasises the importance of topic-led communities with a significant position in the purchase journey that can offer a direct line to in-market shoppers for some brands.

Why it matters

A relatively unknown area for marketers, Reddit, the ‘Front Page of the Internet’, is now attempting to expand its business by selling the value of its engaged users while also preparing brands to interact with topic-based communities in which purchase advice is sought and exchanged.

Takeaways

• Reddit has plenty of users who scroll but much of its popularity...