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Reasons not to sneer at Shorts, YouTube’s TikTok-clone
06 May 2022
Reasons not to sneer at Shorts, YouTube’s TikTok-clone
Websites, online services, apps Online video audiences Online video planning & buying

It was hardly a surprise when Alphabet and Meta responded to TikTok’s explosive growth with copycat products – called YouTube Shorts and Instagram Reels, respectively. Nevertheless, despite the lack of originality, these formats can deliver strong results for advertisers.

A Shorts explainer

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