You didn’t return any results. Please clear your filters.
06 May 2022
Reasons not to sneer at Shorts, YouTube’s TikTok-clone
Websites, online services, appsOnline video audiencesOnline video planning & buying
It was hardly a surprise when Alphabet and Meta responded to TikTok’s explosive growth with copycat products – called YouTube Shorts and Instagram Reels, respectively. Nevertheless, despite the lack of originality, these formats can deliver strong results for advertisers.