You didn’t return any results. Please clear your filters.
Reasons not to sneer at Shorts, YouTube’s TikTok-clone
It was hardly a surprise when Alphabet and Meta responded to TikTok’s explosive growth with copycat products – called YouTube Shorts and Instagram Reels, respectively. Nevertheless, despite the lack of originality, these formats can deliver strong results for advertisers.
A Shorts explainer
How brands can tackle the plastics crisis
Consumers are gradually becoming aware of the cost of their personal carbon footprint, but they see brands as the main barriers to driving down the impacts of consumption. Enemy number one? Plastics, especially single-use.
Brands have a crucial role to play in encouraging behaviour change and finding the right messages to engage with consumers in a meaningful way. That means getting their own house sorted and developing circular systems that tackle sustainability challenges, such as use and disposal of plastics.
Why it matters
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
Netflix Co-CEO sketches advertising principles, holds back on detail
ABInBev and FCB take Creative Effectiveness Grand Prix
Email this content