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Reappraising the role of direct mail in the media mix
The impact of the pandemic, including accelerated digital transformation and unprecedented changes in consumer media consumption habits, has reinvented the role of direct mail in marketing strategies, according to a new report from WARC and Royal Mail Marketreach.
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
Netflix Co-CEO sketches advertising principles, holds back on detail
ABInBev and FCB take Creative Effectiveness Grand Prix
Over 80% of ads fail to reach 'attention threshold'
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