The impact of the pandemic, including accelerated digital transformation and unprecedented changes in consumer media consumption habits, has reinvented the role of direct mail in marketing strategies, according to a new report from WARC and Royal Mail Marketreach.

Driving Effectiveness with Direct Mail is a case study analysis report that explains why the third largest media channel in the UK is currently undergoing a renaissance.

Why it matters

There is now greater potential than ever to reach targeted audiences through mail. Lockdowns as a result of COVID-19 have severely disrupted working patterns: hybrid working arrangements, particularly for...