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25 February 2021
Reach and ad quality are key short-term drivers of ROI
Measuring ROI
Alcoholic drinks industry (general)
Automotive industry (general)
Reach and ad quality are the most important short-term drivers of return on investment (ROI), according to research from Nielsen.
Why it matters
The most significant short-term factors for driving ROI vary across categories – ad quality ranks highly for most but is of less importance for food and personal hygiene & health advertisers.
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