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04 July 2022
Re-commerce: Carousell and the future of e-commerce
Brand purpose
Corporate social responsibility
Sustainability
Singapore-based e-commerce startup Carousell is doing good by using its platform to empower and drive causes – here’s how.
Why it matters
As an e-commerce platform, Carousell is driving social causes while staying on brand to serve users by facilitating re-commerce, supporting the underserved and building community in general.
Takeaways
- The growth of e-commerce comes with pressing concerns – consumers see that overconsumption harms the environment.
- What sets Carousell apart is the way it builds community, such as by facilitating delightful micro-interactions between users.
- Doing good does not have to mean creating a new business stream or being divergent from...
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